America’s Car-Mart Announces Rebranding and Transitions from “Drive Easy” to “Keeping You on the Road”

Rogers, Arkansas , Dec. 08, 2020 —

America’s Automobile-Mart, one of many largest publicly-held automotive retailers within the “Built-in Auto Gross sales and Finance” phase, introduced at the moment its new visible id and tagline that reaffirms the corporate’s unwavering dedication to its prospects and communities. The rebrand represents a big step within the firm’s evolution as a outstanding chief within the used automobile market.

“We consider our objective is to serve hard-working People by offering them with high quality, used autos,” mentioned Jeff Williams, President and Chief Govt Officer. “Every single day, we try to do no matter we will to maintain our prospects on the street and supply them with peace of thoughts – from the time they stroll onto our lot and purchase a car to once they gather the title to their car. We’re with them each step of the best way on that journey. We preserve them on the street.”

Automobile-Mart’s new tagline, ‘Conserving You on the Street’, is an all-encompassing definition of what Automobile-Mart delivers to its prospects. It’s a dedication and a promise the corporate will do no matter it takes to supply prospects with wonderful service, care and compassion earlier than, throughout and after the car sale.

The brand new emblem, whereas staying with its crimson, white and blue shade scheme, depicts a graphic of the open street, a uniquely American image, which conveys freedom and prospects that include proudly owning a car. The freeway icon varieties the letter “A” that signifies the American spirit.

“We perceive that proudly owning a car is a necessary a part of on a regular basis life. A car is about getting folks to work, taking kids to highschool and the flexibility to go to new locations,” Mr. Williams mentioned. “In brief, ‘Conserving You on the Street’ represents freedom to us and it’s what we provide our prospects.”

Concerning the rebranding effort

Automobile-Mart’s rebranding was developed by way of an inner collaborative course of. Associates helped choose the ultimate model of the brand new emblem. The brand new emblem and tagline might be featured on all Automobile-Mart dealerships together with inner and exterior signage, in addition to Automobile-Mart’s web site and social media channels.

“It’s been over ten years since we’ve up to date our feel and appear. The time was proper to raised outline what we stand for as an organization,” mentioned Dan Burks, Vice President of Buyer Expertise. “Our ‘Conserving You on the Street’ tagline is proof constructive that we go to work day by day to maintain our prospects.”

For extra details about Automobile-Mart’s rebranding effort, go to “Conserving You on the Street” on the Firm’s web site at https://www.car-mart.com.

America’s Automobile-Mart operates automotive dealerships in twelve states and is likely one of the largest publicly-held automotive retailers in the USA centered solely on the “Built-in Auto Gross sales and Finance” phase of the used automobile market. The Firm specializes within the sale of high quality, pre-owned autos, and options versatile used automobile financing choices for patrons with below-average credit, no credit score, repossessions and even previous chapter and emphasizes superior customer support and the constructing of sturdy private relationships with its prospects. The Firm operates its dealerships primarily in smaller cities all through the South-Central United States promoting high quality used autos and offering financing for considerably all of its prospects. For extra details about America’s Automobile-Mart, together with investor shows, please go to our web site at www.car-mart.com.

Automobile-Mart was named to the Forbes America’s Finest Mid-Dimension Employers listing for 2 consecutive years in 2019 and 2018 and has bought over 700,000 autos since fiscal 12 months 2000.

Contacts:Jeff Williams, CEO at (479) 464-9944 or Vickie Judy, CFO at (479) 464-9944