Faucets into new audiences with amplified advantages for Professional subscribers, brings onboard one of the streamed Bollywood artists on the platform – B.Praak
To proceed elevating the paid consumer expertise with Professional Rewards, JioSaavn is introducing part two of the JioSaavn Stay Wherever expertise, an initiative to maintain dwell music thriving while providing alternate income streams to artists.
JioSaavn featured a variety of artists together with Ankur Tewari, Palash Sen, Nikhita Gandhi, Anand Bhaskar Collective, and Taba Chake, amongst others since April of this 12 months. Elevating this expertise for JioSaavn Professional customers, Stay Wherever will now host hit Bollywood singer B.Praak, the voice behind playlist charters like Teri Mitti and Pachtaoge.
Since 2017, the singer and music composer has had a meteoric rise together with his streams seeing a gradual improve on JioSaavn, with over 712 million lifetime streams, and a rising fanbase of over 11.3 million (until date). A well-known and constant title among the many high 10 most streamed artists within the nation on JioSaavn, B Praak has additionally produced songs like Soch, Spine, and Qismat, and debuted as a singer with ‘Mann Bharrya’ in 2017, which until date has 175 mn+ views on Youtube. In July 2020 his music ‘Teri Mitti’ crossed 100 mn streams on JioSaavn.
JioSaavn will host Stay Wherever with B Praak this Sunday, July the twenty sixth on BookMyShow’s video streaming platform. This occasion is free for JioSaavn Professional subscribers whereas these on the freemium product can both buy a Professional subscription on JioSaavn and declare their free ticket to the present or buy a ticket from BookMyShow for INR 399. Followers shopping for tickets from BMS may also get a 12 months’s subscription to JioSaavn Professional.
Talking about this version of Stay Wherever, Mihir Shah, Vice President of Shopper Income, JioSaavn stated, “We’re all the time experimenting with content material and recognized an urge for food amongst customers for dwell renditions. With gigs and live shows on maintain for the second, we needed to carry dwell music to our professional customers. We got here up with a sustainable resolution, which was rewarding for each companion concerned, most of all our clients. This exercise is a step in a course to offer customers with most advantages for his or her subscription.”
With this initiative, the model is taking a step additional to supply alternate income streams to artists and occasions platforms alike.