Whereas Malabar Capital Advisors served as monetary consultants for the acquisition, Amit Akali, Founder – MD & CCO at WYP will now be the co-founder and chief artistic officer at Wondrlab.
Mumbai, December 9, 2020: Wondrlab, India’s largest platform-first martech firm, has introduced its first acquisition with What’s Your Downside (WYP), a media-agnostic, problem-solution, really built-in artistic company, began over 5 years in the past. In a short while, WYP is likely one of the fastest-growing, hottest artistic businesses in India, successful never-before accolades at worldwide awards like Cannes Lions and Clio, together with Content material Company of the 12 months at Goafest. It has additionally been probably the most awarded company from India on the APAC Effies. Amit Akali, Founder – MD & CCO at WYP will now be the co-founder at Wondrlab. Amit comes with almost 25 years of expertise. Earlier than founding WYP, he was Nationwide Inventive Director at Gray India, together with being a part of the Gray World Inventive Council.
WYP will stay a separate model and turn into part of Wondrlab’s content material platform. The acquisition comes only a month after Wondrlab’s launch and will likely be adopted by a sequence of high-impact reveals. Wondrlab has already bagged 25 purchasers and may have over 100 staff by December 2020.
Saurabh Varma, Founder and Chief Govt Officer, Wondrlab, mentioned: “I had the chance to observe WYP throughout a pitch and was extremely impressed by their pondering, ardour and skill to resolve purchasers’ issues in a significant manner. Each Amit and I, believed within the energy of creativity and the long run which knowledge and know-how can serve us. We each felt that our future is in constructing our personal platforms. It’s really wonderful seeing WYPs journey and the unbelievable job Tejas Mehta, Ruchita Zambre and the complete crew has finished and the fame they’ve constructed for it. I’m proud that Amit joins us as a co-founder. WYP is our first acquisition and we are going to proceed to curate, accomplice, launch and purchase as we transfer ahead.”
Amit Akali, Co-Founder and Chief Inventive Officer, Wondrlab, mentioned, “What we’ve achieved at WYP has been phenomenal. At the moment, we’re a 60-member crew at our new BKC workplace in Mumbai. The momentum within the final 12 months has been even better, with us being in all probability the one company that’s grown manifold within the lockdown. We’re thrilled to be part of Wondrlab. I’m excited concerning the new, even bigger, taking part in discipline we’re getting. The combination is sort of seamless because the imaginative and prescient is an identical. In a digital-first period, platformisation and know-how are the drivers of customised options for manufacturers.”
He added, “After I first spoke to Saurabh and the opposite co-founders Vandana and Rakesh, it was uncanny how we share the identical targets, ambitions and beliefs. Collectively we goal to be a know-how and artistic powerhouse.”