“Since this mannequin is already assembly the European rules, there are a lot of nations the place this mannequin may very well be exported. So we’re in dialogue with our headquarters. Already the mannequin is three months previous within the home market and there’s curiosity from different Honda firms throughout the globe,” HMSI Director (Gross sales and Advertising) Yadvinder Singh Guleria informed in an interplay.
Terming it “one mannequin which is Made in India for the world”, he famous that the corporate is at present focusing at catering to the bookings which have already are available in for the bike within the home market.
“We’re working on the backend now to minimise this ready interval. However for positive that is one mannequin which is Made in India for the world. There’s a huge potential. We’re ready and as soon as we get a inexperienced sign from headquarters in Japan, we are able to begin the exports. Potential does exist and we’re fairly hopeful,” Guleria mentioned.
When requested to touch upon HMSI’s general plans relating to the premium bike section, he mentioned the corporate is seeking to develop its product portfolio in a stepwise method in sync with addition of unique gross sales community.
The corporate, which at present sells 4 bikes within the premium section, plans to usher in 300 cc and above fashions whereas increasing its BigWing gross sales community within the nation.
“Our examine says there’s huge potential that exists for us on this section. It additionally says that we are able to have honest enterprise quantity which might make our unique BigWing community to be viable and sustainable,” Guleria mentioned.
Shifting forward it isn’t solely the community, there shall be a product vary which goes to be expanded in a stepwise method, he added.
Since this mannequin is already assembly the European rules, there are a lot of nations the place this mannequin may very well be exported.Yadvinder Singh Guleria, HMSI Director (Gross sales and Advertising)
The corporate at present sells its premium bike vary from two sorts of sale retailers, the BigWing Topline and BigWing. The BigWing Topline retails the whole premium vary — Africa Twins, CBR 1000 RR, H’ness CB350 and newly launched CB 350 RS. The BigWing retailers alternatively promote solely mid-sized bikes (as much as 500 cc)– H’ness CB350 and CB 350 RS.
HMSI plans to have round 50 such dealerships throughout huge cities and smaller cities by the tip of this 12 months.
When requested concerning the new product launches, Guleria mentioned: “Actually, we now have plans to develop the portfolio, particularly the mid-sized bike section seems to be promising.”
He famous that the corporate had been fastidiously watching and finding out the mid-sized bike section for a few years and it sees a big potential within the years to come back by way of volumes.
“We might additionally establish that there have been some hole areas by way of buyer expectations which we are able to embody within the new product improvement and that’s how we went forward with H’ness CB350 and it has obtained nice response available in the market,” Guleria mentioned.
He famous that CB 350 RS makes use of the identical platform as H’ness CB350 however with altogether totally different traits and styling “we hope to usher in a separate set of consumers with this product particularly children and folks on the lookout for one thing which may meet their way of life and weekend drives within the city settings.”
He mentioned that the preliminary response for the bike has been heading in the right direction, however the true image can be clear solely after the product supply begins in early March.